Ever Wonder What All Those Advertising Terms Really Mean?

NEW – Different color from previous design. 
ALL NEW – Parts are not interchangeable with previous design. 
EXCLUSIVE – Imported product. 

UNMATCHED – Almost as good as the competition. 

FOOLPROOF OPERATION – No provision for adjustments. 

ADVANCED DESIGN – The advertising agency doesn’t understand it. 

IT’S HERE AT LAST – Rush job. Nobody knew it was coming. 

FIELD TESTED – Manufacturer lacks test equipment. 

HIGH ACCURACY – Unit on which all parts fit. 

FUTURISTIC – No other reason why it looks the way it does. 

REDESIGNED – Previous flaws fixed – we hope. 

DIRECT SALES ONLY – Factory had a big argument with distributor. 

YEARS OF DEVELOPMENT – We finally got one to work. 

BREAKTHROUGH – We finally figured out a use for it. 

MAINTENANCE FREE – Impossible to fix. 

MEETS ALL STANDARDS – Ours, not yours. 

SOLID-STATE – Heavy as hell. 

HIGH RELIABILITY – We made it work long enough to ship it.